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TORQ was founded by Matt Hart in 1999, fully supported by his wife Sasha:
Education: Matt completed a Sports Science Degree in 1992, choosing this particular path because of his passion for sport. The focus of this then new-style degree was on Performance & Excellence, which was all about understanding how to get individuals to the pinnacle of their fitness and priming athletes for their best possible performance physiologically, biomechanically and psychologically.
Employment: Immediately on leaving university, Matt worked for a Central London health club chain between 1992 and 1999 called ‘Curzons’. Curzons was later purchased by David Llloyd Leisure who were then acquired by Fitness First. Matt started working at the first ever Curzons club in the City of London (the financial district) as a fitness instructor and quickly became Manager of that club. Curzons expanded to over 10 health clubs in the City and West End over the time he was working for them. Matt was involved in pre-marketing, purchasing equipment and staff training for many of the new clubs. Before leaving, as well as managing a key club in the group’s portfolio, Matt was responsible for training the clubs’ personal trainers to get them to the highest level of knowledge and competence. It was the investment in consultancy/teaching skills and the quest for understanding human fitness at the deepest level that would become a huge asset for Matt as he moved forward.
Pro/Elite Racing: During the same period (1992-1999), Matt raced Mountain Bikes (Cross Country XC) at Pro/Elite level, the highest level in the country. He was well-supported through sponsorship and the racing dovetailed perfectly with the application of his Sports Science degree to his own physical training.
Running Background: Despite his eventual focus on Mountain Biking racing, Matt’s earlier years were centred around running. He has boxes of trophies in the loft at home picked up from events ranging from 400m on the track through to a half marathon distance – the latter he competed in by accident at the age of 13 when he missed the start of the scheduled 10k event. It was persistent injury that pushed him towards cycling at university where he cut his teeth in this new sport with fellow class-mate, Olympian Simon Lillestone, team-mate of Chris Boardman. Once Matt discovered Mountain Biking – soon after the sport was born in the early 90’s – there was no going back.